Go2
  • Pricing
Free on All Plans

Stop Paying for Branded Links

Custom domains are free on Go2 — including Free tier. Bitly charges $29/mo. Get branded links that boost CTR by 34%, with automatic SSL and 5-minute setup.

Generic Shortener
go2.gg/Xy7z9A
VS
Trusted & Branded
Custom Domain
brand.co/summer-sale

Why pay for branded links?

Custom Domains
Go2
Others
Go2
Free
Bitly
$29/mo
Rebrandly
$25/mo
TinyURL
Not available

Save up to $348/year compared to competitors

Key Features

Your Domain, Your Brand

Use yourbrand.co instead of go2.gg. Branded links get up to 34% higher click-through rates. Free on all plans.

Automatic SSL/HTTPS

We provision and auto-renew SSL certificates. Your branded links are always secure. Zero maintenance.

5-Minute Setup

Add one DNS record and you're live. Edge-native verification is instant. No waiting for propagation.

Root & 404 Control

Set where brand.co redirects. Customize 404 pages. Keep lost visitors in your ecosystem.

Secure Verification

DNS verification ensures only you can use your domain. We prevent hijacking and impersonation.

Unlimited Domains

Add as many custom domains as you need. Subdomains too. No per-domain fees. Ever.

Set up in 5 minutes

Three simple steps to branded links

1

Add your domain

Enter your custom domain or subdomain in the Go2 dashboard. We recommend subdomains like link.yourbrand.com.

Then move to step 2
2

Update DNS

Add a single CNAME record pointing to Go2. We provide the exact record to copy-paste.

Then move to step 3
3

Verify & go live

Click verify — we check DNS instantly. SSL is provisioned automatically. Start creating branded links.

Why Choose Go2?

Free on all plans (Bitly charges $29/mo per domain)
34% higher CTR with branded links
Unlimited domains — no per-domain fees
Automatic SSL certificate management
Setup in 5 minutes, not 5 days
Works with any registrar (GoDaddy, Namecheap, etc.)
Subdomains supported (link.brand.co, go.brand.co)
Full analytics per domain

Frequently Asked Questions

Easy Migration

Already have a custom domain on Bitly?

Migrate your domain to Go2 in minutes. Keep your existing links working with our redirect preservation.

Import your domain with one click
Redirect existing Bitly links automatically
Save $348/year on domain fees

Add your domain for free

No credit card required. Set up in 5 minutes.

14-day Pro trial · No credit card required

Go2

The edge-native link platform. Built on Cloudflare's network for sub-10ms redirects globally. Open source and developer-first.

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