We respect Dub. They're a great link platform built for partner programs and affiliate payouts. Go2 covers the same branded-shortener basics and adds an MCP server so the AI agents on your team can ship tracked links into your workspace too. Here's the honest breakdown.
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Different buyers. Different questions.
| Dimension | Dub.co | Go2 |
|---|---|---|
| Buyer | Partner-program manager at a scaled SaaS | Engineer or team shipping AI agents (or both) |
| Core data model | Partner clicks → conversions → payouts | Agent run → click → conversion (per-run granularity) |
| MCP server | ||
| Per-run agent attribution | ||
| Pricing entry | $25/mo · 1K links | $9/mo · 2K links |
| Free tier | 25 links/mo | 100 links/mo · 5K clicks/mo |
| Self-host | Possible, not first-class | First-class · single wrangler deploy |
| License | AGPL with commercial dual-license | AGPL · $5K/yr commercial license |
| Roadmap focus | Affiliate / partner programs | MCP server · agent attribution · branded links |
Use Dub if your buyer-question is "what attribution did Justin's tweet drive?" Use Go2 if your buyer-question is "what did the Claude run my user just had do?"
Pick Dub if
Pick Go2 if
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