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Comparison · Updated 2026

Dub.co vs Go2 — for AI agent teams.

We love Dub. They're a great link platform — for marketers running partner programs. Here's the honest breakdown for engineers shipping AI agents.

Dub for marketers. Go2 for engineers.

Different buyers. Different questions.

DimensionDub.coGo2 (after pivot)
BuyerPartner-program manager at a scaled SaaSTechnical founder / ML eng at a 1–20p AI startup
Core data modelPartner clicks → conversions → payoutsAgent run → click → conversion (per-run granularity)
MCP server
Per-run agent attribution
Pricing entry$25/mo · 1K links$9/mo · 2K links
Free tier25 links/mo50 links/mo · 2K clicks/mo
Self-hostPossible, not first-classFirst-class · single wrangler deploy
LicenseMuddy AGPL + commercialPure AGPL · clear $5K/yr commercial
Roadmap focusAffiliate / partner programsAgent-side primitives

Use Dub if your buyer-question is "what attribution did Justin's tweet drive?" Use Go2 if your buyer-question is "what did the Claude run my user just had do?"

Pick Dub if

  • You run an affiliate or partner program.
  • Your buyer is a partner-program manager.
  • You need Stripe Connect payouts to creators.
  • Branded marketing links are the product.

Pick Go2 if

  • You're shipping an AI agent that generates URLs.
  • You need per-agent-run click attribution.
  • You want an MCP server, not a marketing dashboard.
  • You'd rather not roll your own attribution table.

If your buyer-question is "what attribution did Justin's tweet drive?" — use Dub.
If your buyer-question is "what did the Claude run my user just had do?" — use Go2.

Stop choosing between affiliate and agent.

They're different jobs. Use both if you need to. Most teams don't.

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