Switching from Bitly? Here's What You Need to Know

If you're using Bitly and feeling the squeeze — higher prices, limited features, slow support — you're not alone. Thousands of marketers, creators, and businesses are looking for alternatives.

The good news? Switching is easier than you think.

Why People Are Leaving Bitly

We hear the same things over and over:

"It's getting expensive." Bitly's free tier is limited to 10 links per month now. Want basic analytics? That's $35/month. Need more features? You're looking at $300+/year.

"It feels slow." Bitly redirects take around 100ms. That might seem fast, but it's actually 10x slower than it could be.

"Support is frustrating." AI chatbots. Endless knowledge base articles. Good luck talking to a human.

"The interface is cluttered." What should be simple feels complicated. Finding what you need takes too many clicks.

What You Get with Go2

Here's what changes when you switch:

Feature	Bitly	Go2
Free links	10/month	25/month
Basic analytics	Paid ($35/mo)	Free
Custom domains	Paid	Free (1 included)
Redirect speed	~100ms	~10ms
QR codes	Basic	AI-generated designs
Retargeting pixels	No	Yes (all plans)
Conversion tracking	No	Yes
Open source	No	Yes

The One-Click Migration

We built a migration tool that makes switching painless:

1. Connect your Bitly account — Enter your API key and we'll fetch everything
2. Preview your links — See exactly what will be imported
3. Click import — All your links, tags, and settings come over
4. Done — Your links work immediately

The whole process takes about a minute. Your old Bitly links keep working (we just copy everything), so there's zero risk of broken links.

We Also Import From

• Rebrandly
• Short.io
• TinyURL
• Dub.co

Same easy process for all of them.

What About My Existing Links?

Great question. Here's how it works:

Your Bitly links stay active. We don't touch them. They'll keep working forever (or until Bitly changes something).

New Go2 links are created. You get fresh Go2 links with all your existing settings — custom slugs, tags, destinations.

Gradual transition. Update links at your own pace. Use Go2 for new campaigns while old links still work.

The Real Difference

Beyond features and pricing, there's something more fundamental:

We're transparent. Go2 is open source. You can see our code, understand how it works, and even self-host if you want. No black boxes.

We respect privacy. No cookies tracking your visitors. No selling data. Just clean, ethical link tracking.

We're fast. Not "fast enough" — actually fast. 10ms redirects mean your visitors get where they're going instantly.

Ready to Switch?

Here's how to get started:

1. Create your free Go2 account
2. Go to Settings → Migration
3. Connect your Bitly account
4. Click "Import All"

That's it. Your links, your brand, your way — just faster, cheaper, and more transparent.

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Have questions about migrating? Contact us and a real human will help you.